The Convergence of Old and New Media
The question everyone is asking, “Is Traditional Media really dead?” Do these stats make you want to hit the panic button? Don’t [...]
The Power of the Right Brand Ambassador/Influencer
A brand ambassador is a powerful part of any marketing campaign. Many successful brands have used brand ambassadors and influencers, both of whom [...]
How to Optimize Youtube Videos
Table of Contents 1 How Do I Optimize Youtube Videos for SEO 1.1 Keyword Research 2 How to Add Keywords to Your Youtube [...]
New Google Features and Announcements
Digital marketers and web designers have long been accustomed to how changes in Google affect their strategies. The search engine’s algorithms and features [...]
Why Is Content Strategy So Important?
The Internet and social media have facilitated an environment in which getting your message to the right people at the right time is [...]
How Big Data Impacts Your Consumer Strategy
Vast volumes of structured and unstructured data flow through the computer networks of every business. This data includes information on consumers and their [...]
Cross-Cultural Marketing — Everything You Need to Know
We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to [...]
How to Make Your Website Mobile Friendly
Near the start of 2014, mobile access to the Internet surpassed the number from desktop computers. People navigate through your website to learn [...]
Website Audits and Why You Shouldn’t Be Paying for One
Many SEO companies charge for website audits. Why should you pay if you’re not sure anything’s wrong in the first place? Granted, an [...]
When It Comes to Building Websites: DI-WHY Not to Do It on Your Own
Building your own website may seem like the cheapest and fastest option and the DIY approach can be quite tempting. There are so [...]