What’s the Difference Between Automation and Email Marketing?
When it comes to marketing, there are many different tasks to keep track of. Businesses in today’s busy world can certainly benefit from automation. Email marketing is one tool used to engage audiences but is not automation in and of itself. Here, we will look at email marketing defined and how
What Processes Should You Automate?
Automating your workflow is great for productivity, email marketing, and customer service. But how do you start? What is workflow automation and how do you apply it to more than email campaigns? We’ll explain everything below. What Is Workflow Automation? Workflow automation, by the most recognized definition, “…is the process of using
Workflow Automation Examples
Workflow automation has limitless possibilities. How you choose to use it depends on the unique attributes of your business and its individual goals. To review, workflow automation involves defining business rules to determine how manual tasks, data, or files are routed between people or systems. Simple or complex workflows can be
Ranking Factors: Google Local Service Ads
The #1 question we get about digital marketing for home services & professional services
The Mobile Privacy Wars: Apple vs. Facebook
If you’ve been paying any attention to news out of Facebook or Apple lately, it’s very possible you’ve heard about the major privacy change Apple has instilled into all devices running iOS 14.5, the latest mobile update for all phones and tablets. (As of this writing, Apple had released iOS
The Best Practices for Lead Response Management
Responding to leads promptly and efficiently is important for making a profit and growing your business. Jaymes Oldroyd, Ph.D., CEO of InsideSales.com and visiting research fellow at M.I.T., compiled three years of data with an analysis of 15,000 unique leads and 100,000 call attempts. Published in Harvard Business Review, the
Why Is Content Strategy So Important?
The Internet and social media have facilitated an environment in which getting your message to the right people at the right time is critical, yet challenging. Studies have proven the amount of content posted online continues to increase in volume and pace. At the same time, the average attention span
Website Audits and Why You Shouldn’t Be Paying for One
Many SEO companies charge for website audits. Why should you pay if you’re not sure anything’s wrong in the first place? Granted, an SEO audit can tell you a lot of things, but Ad Leverage doesn’t charge you a dime for a full website analysis. We also tell you why
How to Make Your Website Mobile Friendly
Near the start of 2014, mobile access to the Internet surpassed the number from desktop computers. People navigate through your website to learn more about your company, make purchases, get in contact with you and so much more. Therefore, your website must be mobile-friendly and visible to all users, regardless
Cross-Cultural Marketing — Everything You Need to Know
We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to receive brand messages, but also who they are. Multicultural populations are growing quickly and represent the fastest-growing segments of consumers. Cross-cultural marketing involves advertising to people in
