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Digital Marketing

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Responding to leads promptly and efficiently is important for making a profit and growing your business. Jaymes Oldroyd, Ph.D., CEO of InsideSales.com and visiting research fellow at M.I.T., compiled three years of data with an analysis of 15,000 unique leads and 100,000 call attempts. Published in Harvard Business Review, the

The Internet and social media have facilitated an environment in which getting your message to the right people at the right time is critical, yet challenging. Studies have proven the amount of content posted online continues to increase in volume and pace. At the same time, the average attention span

Many SEO companies charge for website audits. Why should you pay if you’re not sure anything’s wrong in the first place? Granted, an SEO audit can tell you a lot of things, but Ad Leverage doesn’t charge you a dime for a full website analysis. We also tell you why

Near the start of 2014, mobile access to the Internet surpassed the number from desktop computers. People navigate through your website to learn more about your company, make purchases, get in contact with you and so much more. Therefore, your website must be mobile-friendly and visible to all users, regardless

We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to receive brand messages, but also who they are. Multicultural populations are growing quickly and represent the fastest-growing segments of consumers. Cross-cultural marketing involves advertising to people in

Vast volumes of structured and unstructured data flow through the computer networks of every business. This data includes information on consumers and their behavior, the products they buy, and how they interact with your business. All this information, which flows non-stop, is called big data. Tracking everything is crucial for

Table of Contents 1 How Do I Optimize Youtube Videos for SEO 1.1 Keyword Research 2 How to Add Keywords to Your Youtube Video 2.1 Name Your Video File 2.2 Create a Keyword Based Title 2.3 Optimize Your Youtube Video Description 2.4 Use Keyword-Based Tags 2.5 Optimize Your Transcript 2.6

‘Tis the season of too many office cookies, red Starbucks cups & missed calls. What a time to be alive. Sound familiar?  If you’re feeling mentally checked out and find yourself shopping for gifts on Amazon during your workday, chances are, your employees are too. While your advertising dollars and team

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