Cross-Cultural Marketing — Everything You Need to Know
We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to receive brand messages, but also who they are. Multicultural populations are growing quickly and represent the fastest-growing segments of consumers. Cross-cultural marketing involves advertising to people in
How Big Data Impacts Your Consumer Strategy
Vast volumes of structured and unstructured data flow through the computer networks of every business. This data includes information on consumers and their behavior, the products they buy, and how they interact with your business. All this information, which flows non-stop, is called big data. Tracking everything is crucial for
How to Optimize Youtube Videos
Table of Contents 1 How Do I Optimize Youtube Videos for SEO 1.1 Keyword Research 2 How to Add Keywords to Your Youtube Video 2.1 Name Your Video File 2.2 Create a Keyword Based Title 2.3 Optimize Your Youtube Video Description 2.4 Use Keyword-Based Tags 2.5 Optimize Your Transcript 2.6
Win MORE Business With LESS Effort? Automation Makes It Possible! [Infographic]
‘Tis the season of too many office cookies, red Starbucks cups & missed calls. What a time to be alive. Sound familiar? If you’re feeling mentally checked out and find yourself shopping for gifts on Amazon during your workday, chances are, your employees are too. While your advertising dollars and team
The Convergence of Old and New Media
The question everyone is asking, “Is Traditional Media really dead?” Do these stats make you want to hit the panic button? Don’t reach for it just yet. We’ll tell you why all the hype on New Media isn’t a reason to abandon Traditional Media. A convergence is taking place that can
The Power of the Right Brand Ambassador/Influencer
A brand ambassador is a powerful part of any marketing campaign. Many successful brands have used brand ambassadors and influencers, both of whom can advocate for your brand and positively influence those around them. But marketing power comes with responsibility. It pays to know why you need a brand ambassador,
New Google Features and Announcements
Digital marketers and web designers have long been accustomed to how changes in Google affect their strategies. The search engine’s algorithms and features affect everything from the visibility of search results to tracking/analysis of content quality and website/page performance. Some of the latest changes, per recent Google announcements, include: Parallel Tracking
When It Comes to Building Websites: DI-WHY Not to Do It on Your Own
Building your own website may seem like the cheapest and fastest option and the DIY approach can be quite tempting. There are so many programs that promise you can create a website in minutes and claim all the tools are there for your convenience. Drag and drop software are enticing