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Digital Marketing

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We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to receive brand messages, but also who they are. Multicultural populations are growing quickly and represent the fastest-growing segments of consumers. Cross-cultural marketing involves advertising to people in

Vast volumes of structured and unstructured data flow through the computer networks of every business. This data includes information on consumers and their behavior, the products they buy, and how they interact with your business. All this information, which flows non-stop, is called big data. Tracking everything is crucial for

Table of Contents 1 How Do I Optimize Youtube Videos for SEO 1.1 Keyword Research 2 How to Add Keywords to Your Youtube Video 2.1 Name Your Video File 2.2 Create a Keyword Based Title 2.3 Optimize Your Youtube Video Description 2.4 Use Keyword-Based Tags 2.5 Optimize Your Transcript 2.6

‘Tis the season of too many office cookies, red Starbucks cups & missed calls. What a time to be alive. Sound familiar?  If you’re feeling mentally checked out and find yourself shopping for gifts on Amazon during your workday, chances are, your employees are too. While your advertising dollars and team

The question everyone is asking, “Is Traditional Media really dead?”   Do these stats make you want to hit the panic button? Don’t reach for it just yet. We’ll tell you why all the hype on New Media isn’t a reason to abandon Traditional Media. A convergence is taking place that can

Digital marketers and web designers have long been accustomed to how changes in Google affect their strategies. The search engine’s algorithms and features affect everything from the visibility of search results to tracking/analysis of content quality and website/page performance. Some of the latest changes, per recent Google announcements, include: Parallel Tracking

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