Building your own website may seem like the cheapest and fastest option and the DIY approach can be quite tempting. There are so many programs that promise you can create a website in minutes and claim all the tools are there for your convenience. Drag and drop software are enticing but misleading. There’s a lot more to building a website—and using a restrictive template is only going to hold you back.

The following factors can severely limit the potential of your business:

1. Time

All quality websites take time to build. You simply can’t develop a great site in a few minutes or even 24 hours. A website is a very important investment for your business as it is the first impression someone has of your company. Therefore, it’s important to ensure it looks and performs as you want and need—something only a professional web developer can guarantee. If you’re jumping in with no experience, you may find yourself wasting a lot of time.

2. Cost

Have you found a website builder that appears to be free? Oftentimes, that means you’ve signed up for a free trial and will soon incur monthly charges. A web design firm will work with you and discuss all costs up-front, considering all your requirements.

3. Aesthetics

A one-size-fits-all template doesn’t cut it in today’s multi-channel, multi-device market. What looks good on your computer may not fit on a mobile screen. At the very least, your website may look amateur or be hard to navigate. Such websites tend to look generic. If your site looks like so many others, that doesn’t reveal your company’s unique identity. You can be easily outshined by the competition.

4. Design

Aside from how your site looks, think about the way people feel when they visit, and the actions you expect them to take. Do you want them to buy a product or sign up for a newsletter? The user experience may be what keeps a prospective customer intrigued, or more willing to come back. The design of your website reveals your brand message and the overall character of your business. As a novice, your design skills are limited and not likely to help make a great impression.

5. Mobile Users

Most of your visitors are going to use mobile devices. You’ll potentially lose a lot of business if people can’t see your website on their phone or tablet. A mobile-friendly website must be fast and responsive, while features such as product pages, contact details, and a call to action must be clear and concise. Not too many users are going to fish around for hard-to-find information.

6. Help and Tools

Think about what if something goes wrong, or a technical issue needs to be fixed. Sure, you could look up the problem and use trial and error. You raise the risk of mistakes, and even one attempt can waste several days. A technician can solve problems quickly and has the right tools, employing everything from Adobe Photoshop and WordPress to the latest FTP programs, rank tracking software, and technical audit tools. They can even adapt your website to perform optimally on multiple browsers.

7. SEO

The modern-day web developer has a great deal of SEO knowledge. Search engine optimization is ever-changing and requires a broad range of skills. An understanding of backlinks, anchor text, schema markup, and 404 error pages helps to optimize a website and troubleshoot ranking issues. Many companies fail at web design because they make critical mistakes that drop their rankings or eliminate them from Google altogether.

Ad Leverage Is Here to Help

The more search engine friendly your website it is, the better your chances of being visible and attracting more visitors. But it’s not only about avoiding DIY design. Content development, mobile/local marketing, paid search, social media, reporting, and developing a clear strategy are all just as important. Ad Leverage addresses these to improve your website’s appearance, increase user engagement, and yield significant ROI. Contact our Los Angeles advertising agency today to see how we can help create a website that brings your business to the next level.