The Best Practices for Lead Response Management
Responding to leads promptly and efficiently is important for making a profit and growing your business. Jaymes Oldroyd, Ph.D., CEO of InsideSales.com and visiting research fellow at M.I.T., compiled three years of data with an analysis of 15,000 unique leads and 100,000 call attempts. Published in Harvard Business Review, the
Why Is Content Strategy So Important?
The Internet and social media have facilitated an environment in which getting your message to the right people at the right time is critical, yet challenging. Studies have proven the amount of content posted online continues to increase in volume and pace. At the same time, the average attention span
Website Audits and Why You Shouldn’t Be Paying for One
Many SEO companies charge for website audits. Why should you pay if you’re not sure anything’s wrong in the first place? Granted, an SEO audit can tell you a lot of things, but Ad Leverage doesn’t charge you a dime for a full website analysis. We also tell you why
How to Make Your Website Mobile Friendly
Near the start of 2014, mobile access to the Internet surpassed the number from desktop computers. People navigate through your website to learn more about your company, make purchases, get in contact with you and so much more. Therefore, your website must be mobile-friendly and visible to all users, regardless
Cross-Cultural Marketing — Everything You Need to Know
We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to receive brand messages, but also who they are. Multicultural populations are growing quickly and represent the fastest-growing segments of consumers. Cross-cultural marketing involves advertising to people in
How Big Data Impacts Your Consumer Strategy
Vast volumes of structured and unstructured data flow through the computer networks of every business. This data includes information on consumers and their behavior, the products they buy, and how they interact with your business. All this information, which flows non-stop, is called big data. Tracking everything is crucial for
How to Optimize Youtube Videos
Table of Contents 1 How Do I Optimize Youtube Videos for SEO 1.1 Keyword Research 2 How to Add Keywords to Your Youtube Video 2.1 Name Your Video File 2.2 Create a Keyword Based Title 2.3 Optimize Your Youtube Video Description 2.4 Use Keyword-Based Tags 2.5 Optimize Your Transcript 2.6
The Convergence of Old and New Media
The question everyone is asking, “Is Traditional Media really dead?” Do these stats make you want to hit the panic button? Don’t reach for it just yet. We’ll tell you why all the hype on New Media isn’t a reason to abandon Traditional Media. A convergence is taking place that can
The Power of the Right Brand Ambassador/Influencer
A brand ambassador is a powerful part of any marketing campaign. Many successful brands have used brand ambassadors and influencers, both of whom can advocate for your brand and positively influence those around them. But marketing power comes with responsibility. It pays to know why you need a brand ambassador,
Why An Effective Inbound Call Strategy Is Important
Effective customer service depends on how well your call center provides support and fields requests and complaints. Customers will stick with your brand only if you’re accessible and can solve their problems. By creating an inbound call strategy, your business can: Handle Variations in Call Volume The number of inbound calls fluctuates
