Prompt Engineering For Humans – ChatGPT – Ad Leverage
Have you ever interacted with ChatGPT or any other LLM (Large Language Model) and received an unexpected or inaccurate response? Well, you're not alone. Complaints and concerns are abundant across the internet that LLMs can provide incorrect or even made-up information called “Hallucinations”. The problem is that LLMs have become so
Smart Bidding Is Really Speed x Signal Bidding
What is your take on Google’s Smart Bidding? It’s a make-or-break question we ask every Google Ads applicant and one that more and more clients are asking Agencies. The answer should be very much the same; it isn’t perfect, but it’s worth it (testing at least). To some, it’s a controversial
What’s the Difference Between Automation and Email Marketing?
When it comes to marketing, there are many different tasks to keep track of. Businesses in today’s busy world can certainly benefit from automation. Email marketing is one tool used to engage audiences but is not automation in and of itself. Here, we will look at email marketing defined and how
What Processes Should You Automate?
Prendre certains médicaments, tels que les antidépresseurs et les médicaments contre la pression artérielle, peut affecter votre érection. Si vous prenez ces pilules avec levitra, vous devez consulter un médecin? Automating your workflow is great for productivity, email marketing, and customer service. But how do you start? What is workflow automation
Workflow Automation Examples
Workflow automation has limitless possibilities. How you choose to use it depends on the unique attributes of your business and its individual goals. To review, workflow automation involves defining business rules to determine how manual tasks, data, or files are routed between people or systems. Simple or complex workflows can be
Ranking Factors: Google Local Service Ads
The #1 question we get about digital marketing for home services & professional services
The Mobile Privacy Wars: Apple vs. Facebook
If you’ve been paying any attention to news out of Facebook or Apple lately, it’s very possible you’ve heard about the major privacy change Apple has instilled into all devices running iOS 14.5, the latest mobile update for all phones and tablets. (As of this writing, Apple had released iOS
Why Advertising To Hispanic Consumers Is A Smart Move For Your Business Bottom Line
As a bilingual ad agency in Los Angeles, we’re at the forefront of the Hispanic Consumer Boom, with California housing the largest percentage of Hispanic Consumers in the country. The U.S. population keeps growing and is now more diverse than ever before with a never-ending stream of Hispanic consumers entering
Evolving TV Viewing Habits
Modern technology continues to revolutionize our world. New inventions transform our lives – adding convenience and luxury to our lifestyles. These inventions and developments are taking place so rapidly that peoples’ attitudes towards technology are also changing at a rapid pace. Television is one of the technologies that have led to
Why Your Business Needs Reputation Management
In today’s online marketplace, businesses cannot get by without some form of digital engagement with consumers—especially with those who have had a negative experience with their service or product. Your website is meant to be much more than an online fixed brochure, which means interaction with the public is key
