Yelp Guaranteed Protects Your Customers
Yelp Guaranteed is a program available to any qualifying business (Yelp Pro). It is an opportunity to demonstrate your commitment to high-quality service. If customers see a “Backed by Yelp Guaranteed” badge on your business information page, they can be more confident in hiring you. Your business’s reputation is built on
Pause Giant AI Experiments
Recently, I signed the “Pause Giant AI Experiments” petition, and I’d like to explain my reasons and encourage you to consider doing the same. As someone working with various AI startups, some of which use GPT-4, I’m genuinely excited about the future of large language models. At first, I was
Prompt Engineering For Humans – ChatGPT
Have you ever interacted with ChatGPT or any other LLM (Large Language Model) and received an unexpected or inaccurate response? Well, you're not alone. Complaints and concerns are abundant across the internet that LLMs can provide incorrect or even made-up information called “Hallucinations”. The problem is that LLMs have become so
Smart Bidding Is Really Speed x Signal Bidding
What is your take on Google’s Smart Bidding? It’s a make-or-break question we ask every Google Ads applicant and one that more and more clients are asking Agencies. The answer should be very much the same; it isn’t perfect, but it’s worth it (testing at least). To some, it’s a controversial
What’s the Difference Between Automation and Email Marketing?
When it comes to marketing, there are many different tasks to keep track of. Businesses in today’s busy world can certainly benefit from automation. Email marketing is one tool used to engage audiences but is not automation in and of itself. Here, we will look at email marketing defined and how
What Processes Should You Automate?
Automating your workflow is great for productivity, email marketing, and customer service. But how do you start? What is workflow automation and how do you apply it to more than email campaigns? We’ll explain everything below. What Is Workflow Automation? Workflow automation, by the most recognized definition, “…is the process of using
Workflow Automation Examples
Workflow automation has limitless possibilities. How you choose to use it depends on the unique attributes of your business and its individual goals. To review, workflow automation involves defining business rules to determine how manual tasks, data, or files are routed between people or systems. Simple or complex workflows can be
Ranking Factors: Google Local Service Ads
The #1 question we get about digital marketing for home services & professional services
The Mobile Privacy Wars: Apple vs. Facebook
If you’ve been paying any attention to news out of Facebook or Apple lately, it’s very possible you’ve heard about the major privacy change Apple has instilled into all devices running iOS 14.5, the latest mobile update for all phones and tablets. (As of this writing, Apple had released iOS
Why Advertising To Hispanic Consumers Is A Smart Move For Your Business Bottom Line
As a bilingual ad agency in Los Angeles, we’re at the forefront of the Hispanic Consumer Boom, with California housing the largest percentage of Hispanic Consumers in the country. The U.S. population keeps growing and is now more diverse than ever before with a never-ending stream of Hispanic consumers entering
