Evolving TV Viewing Habits
Modern technology continues to revolutionize our world. New inventions transform our lives – adding convenience and luxury to our lifestyles. These inventions and developments are taking place so rapidly that peoples’ attitudes towards technology are also changing at a rapid pace. Television is one of the technologies that have led to
Why Your Business Needs Reputation Management
In today’s online marketplace, businesses cannot get by without some form of digital engagement with consumers—especially with those who have had a negative experience with their service or product. Your website is meant to be much more than an online fixed brochure, which means interaction with the public is key
Traffic: Essential in the Modern Era of Advertising
I’ve worked in and alongside traffic in several agencies. And in most of them, traffic is a fundamentally misunderstood role, and at times overlooked/underappreciated depending on your perspective. Your agency can create the best ad in the world and book the airtime to run the ad, but if nobody sees
Website Audits and Why You Shouldn’t Be Paying for One
Many SEO companies charge for website audits. Why should you pay if you’re not sure anything’s wrong in the first place? Granted, an SEO audit can tell you a lot of things, but Ad Leverage doesn’t charge you a dime for a full website analysis. We also tell you why
How to Gain Followers on Social Media
Social media is where most businesses live and die—more likes, shares, and follows can mean catapulting in organic rankings. It's a big popularity contest, and the more popular your social sites are, the more consumers will come to visit your website. How to go about increasing your popularity? Here are
Cross-Cultural Marketing — Everything You Need to Know
We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to receive brand messages, but also who they are. Multicultural populations are growing quickly and represent the fastest-growing segments of consumers. Cross-cultural marketing involves advertising to people in
How Big Data Impacts Your Consumer Strategy
Vast volumes of structured and unstructured data flow through the computer networks of every business. This data includes information on consumers and their behavior, the products they buy, and how they interact with your business. All this information, which flows non-stop, is called big data. Tracking everything is crucial for
Why You Need to Optimize Videos for Youtube Search
A strong presence on YouTube is one of your greatest assets. After all, the video-sharing website is the world’s second largest search engine, after Google. There are billions of views per day, and that’s not just folks entertaining themselves with funny animal videos. People are there learning about various products
How a TV Commercial is Made
How are TV Commercials Made? Los Angeles Advertising Agency From an early age, most people are familiar with TV commercials. Many are unaware however of how most businesses pay for a typical 30-second spot or what goes into making a commercial that successfully “sells” a company and its product. If your business is
The Convergence of Old and New Media
The question everyone is asking, “Is Traditional Media really dead?” Do these stats make you want to hit the panic button? Don’t reach for it just yet. We’ll tell you why all the hype on New Media isn’t a reason to abandon Traditional Media. A convergence is taking place that can
