How a TV Commercial is Made
How are TV Commercials Made?
Los Angeles Advertising Agency
From an early age, most people are familiar with TV commercials. Many are unaware however of how most businesses pay for a typical 30-second spot or what goes into making a commercial that successfully “sells” a company and its product. If your business is looking to advertise on TV, you need to know just how this process works so you don’t end up wasting your resources.
A winning commercial spot, like any undertaking, requires a good deal of brainstorming to get off the ground. Businesses need an overall direction to take before agreeing to shoot a commercial. Having an overarching objective in mind is key.
During this brainstorming period, some important questions should be answered:
- How much of a budget are you willing to use?
- Will other type of media be utilized?
- What audience(s) do you want to target with this ad?
- What is the message your business is attempting to promote?
- How will you be measuring the ad’s success or failure?
Your creating meeting may well incorporate market research and testing to ensure your commercial will have the best chance of reaching the right consumers.
Fleshing Out Your Concept: From Storyboard to Shooting
After you discern a direction for your commercial to go and you have your “big idea,” a storyboard can be created by a copywriter so your business can visualize the commercial as a whole. A storyboard usually will display each moment of the commercial in a way that can be altered and revised until the final product comes together.
At the conclusion of the idea phase, once everyone is comfortable with the commercial concept, the shooting can commence. The production team will hire the necessary talent based on the message and audience desired and shoot the ad spot, with the client trusting the production team will adhere strictly to the storyboard and budget outlined earlier. Shooting a commercial can take several days or more.
Once the shoot has wrapped, the process of editing, dubbing, and adding a musical score can begin. Each of these elements will need to be approved beforehand to protect the brand and messaging.
A commercial represents a sizeable investment of your business’ time and money, so the final product must be something you can be proud of. One consideration to be made is how your commercial will fit into your other marketing channels such as print, radio, and social media.