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Responding to leads promptly and efficiently is important for making a profit and growing your business. Jaymes Oldroyd, Ph.D., CEO of InsideSales.com and visiting research fellow at M.I.T., compiled three years of data with an analysis of 15,000 unique leads and 100,000 call attempts. Published in Harvard Business Review, the

Modern technology continues to revolutionize our world. New inventions transform our lives – adding convenience and luxury to our lifestyles. These inventions and developments are taking place so rapidly that peoples’ attitudes towards technology are also changing at a rapid pace. Television is one of the technologies that have led to

In today’s online marketplace, businesses cannot get by without some form of digital engagement with consumers—especially with those who have had a negative experience with their service or product. Your website is meant to be much more than an online fixed brochure, which means interaction with the public is key

The Internet and social media have facilitated an environment in which getting your message to the right people at the right time is critical, yet challenging. Studies have proven the amount of content posted online continues to increase in volume and pace. At the same time, the average attention span

Many SEO companies charge for website audits. Why should you pay if you’re not sure anything’s wrong in the first place? Granted, an SEO audit can tell you a lot of things, but Ad Leverage doesn’t charge you a dime for a full website analysis. We also tell you why

Near the start of 2014, mobile access to the Internet surpassed the number from desktop computers. People navigate through your website to learn more about your company, make purchases, get in contact with you and so much more. Therefore, your website must be mobile-friendly and visible to all users, regardless

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