Why You Need to Optimize Videos for Youtube Search
A strong presence on YouTube is one of your greatest assets. After all, the video-sharing website is the world’s second largest search engine, after Google. There are billions of views per day, and that’s not just folks entertaining themselves with funny animal videos. People are there learning about various products
How a TV Commercial is Made
How are TV Commercials Made? Los Angeles Advertising Agency From an early age, most people are familiar with TV commercials. Many are unaware however of how most businesses pay for a typical 30-second spot or what goes into making a commercial that successfully “sells” a company and its product. If your business is
Be On The Winning Side
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Win MORE Business With LESS Effort? Automation Makes It Possible! [Infographic]
‘Tis the season of too many office cookies, red Starbucks cups & missed calls. What a time to be alive. Sound familiar? If you’re feeling mentally checked out and find yourself shopping for gifts on Amazon during your workday, chances are, your employees are too. While your advertising dollars and team
The Convergence of Old and New Media
The question everyone is asking, “Is Traditional Media really dead?” Do these stats make you want to hit the panic button? Don’t reach for it just yet. We’ll tell you why all the hype on New Media isn’t a reason to abandon Traditional Media. A convergence is taking place that can
The Power of the Right Brand Ambassador/Influencer
A brand ambassador is a powerful part of any marketing campaign. Many successful brands have used brand ambassadors and influencers, both of whom can advocate for your brand and positively influence those around them. But marketing power comes with responsibility. It pays to know why you need a brand ambassador,
Why An Effective Inbound Call Strategy Is Important
Effective customer service depends on how well your call center provides support and fields requests and complaints. Customers will stick with your brand only if you’re accessible and can solve their problems. By creating an inbound call strategy, your business can: Handle Variations in Call Volume The number of inbound calls fluctuates
New Google Features and Announcements
Digital marketers and web designers have long been accustomed to how changes in Google affect their strategies. The search engine’s algorithms and features affect everything from the visibility of search results to tracking/analysis of content quality and website/page performance. Some of the latest changes, per recent Google announcements, include: Parallel Tracking
When It Comes to Building Websites: DI-WHY Not to Do It on Your Own
Building your own website may seem like the cheapest and fastest option and the DIY approach can be quite tempting. There are so many programs that promise you can create a website in minutes and claim all the tools are there for your convenience. Drag and drop software are enticing
Brands Adjusting to Increase in Visual Communication
Ad Leverage Digital Marketing: Los Angeles-Based Advertising Agency The transformation of society and communication brought about by text messaging, including the prevalence of abbreviations (“LOL,” “OMG”), memes, and slang has been felt by brands looking to capture digital audience’s attention. Businesses are jumping on this trend, increasingly looking to ways of