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Evolving TV Viewing Habits

Modern technology continues to revolutionize our world. New inventions transform our lives – adding convenience and luxury to our lifestyles. These inventions and developments are taking place so rapidly that peoples’ attitudes towards technology are also changing at a rapid pace.

Television is one of the technologies that have led to a constant alteration in peoples’ perceptions and attitudes. Though it might look as if TV has begun to lose its appeal and charm. Television still is a medium that reaches the masses and continues to play an important role as an influencer.

It contributes to the increasing website traffic and product search, via computer or mobile phones, even though it does not receive the attribution it deserves. In the current marketing landscape, we see Markets opening up; Television and Radio inventories are getting tighter and advertising budgets are increasing.  

The Rise of Mobile Phones

The days when we used to have several electronic devices to manage our daily tasks are gone. Calculator, camera, alarm, calendar, day-planner – all of them have been replaced by the prevalent use of modern-day mobile phones.  

Nowadays consumers have developed the habit to search on their smartphones for what they saw on TV, heard on the Radio, or saw on a Billboard. In addition, some people now choose to watch their favorite TV series on their laptops or even their mobile devices thanks to internet services.  TV has also changed: many people now choose to watch their favorite TV serials on their laptops or even their mobile devices thanks to internet services. Families still gather to watch television, but the frequency with which this happens is quite low. Nowadays, people usually stream their favorite shows on Netflix or Hulu. Almost 72% of the viewers use a mobile phone to view video content.

Content Providers

Content providers work differently from standard cable subscriptions. Many advertising agencies do not even have enough opportunity to advertise on content providers’ networks. Apple TV and Amazon Prime are leading content providers, and you can also pay them for commercial-free viewing.  

We must point out that the quality of the content provided by these distributors’ hasn’t always been great, the reason why the growing list of “Continue Watching” shows keep expanding, because viewers are not fully engaged and stopped watching those shows to continue searching for the next great thing. 

Commercial Scheduling

People who watch any live telecast now have the option of recording the show and watching it later on; however, we still see social media users watch live shows on TV and share on their newsfeeds what is happening, providing an organic extension to the broadcast, reinforcing the importance to have hybrid campaigns of Traditional and Digital to reach consumers.

Let’s face it. Social Media talks about what they saw on TV, (Shows, News, Sports, etc.). Consumers do online searches based on products they saw on Traditional Media, even on good old fashion Billboards.

It is for that reason that we encourage our clients to implement hybrid approaches, (Broadcast/Digital), to efficiently reach consumers while helping them establish their brand. 

Media Multitasking

Today’s life is quite fast-paced, many people are forced to multitask. No one actually sits down and only watches television today. People are increasingly spending their time viewing their social media posts or are surfing the web in between. People that work spend time commuting to and from work providing a captive audience that can still be targeted with OOH and Radio. 

We continue to see success on behalf of our clients’ thanks in large part to their ability to market to consumers across a spectrum of media channels. We agnostically put our clients in front of viewers through intentionally placed TV, radio, email, and digital ads based on the specific market and demand high performance from all mediums in our mix. If you’d like a second set of eyes on your media buys or ad accounts, hit us up anytime.

Modern technology continues to revolutionize our world. New inventions transform our lives – adding convenience and luxury to our lifestyles. These inventions and developments are taking place so rapidly that peoples’ attitudes towards technology are also changing at a rapid pace.

Television is one of the technologies that have led to a constant alteration in peoples’ perceptions and attitudes. Though it might look as if TV has begun to lose its appeal and charm. Television still is a medium that reaches the masses and continues to play an important role as an influencer.

It contributes to the increasing website traffic and product search, via computer or mobile phones, even though it does not receive the attribution it deserves. In the current marketing landscape, we see Markets opening up; Television and Radio inventories are getting tighter and advertising budgets are increasing.  

The Rise of Mobile Phones

The days when we used to have several electronic devices to manage our daily tasks are gone. Calculator, camera, alarm, calendar, day-planner – all of them have been replaced by the prevalent use of modern-day mobile phones.  

Nowadays consumers have developed the habit to search on their smartphones for what they saw on TV, heard on the Radio, or saw on a Billboard. In addition, some people now choose to watch their favorite TV series on their laptops or even their mobile devices thanks to internet services.  TV has also changed: many people now choose to watch their favorite TV serials on their laptops or even their mobile devices thanks to internet services. Families still gather to watch television, but the frequency with which this happens is quite low. Nowadays, people usually stream their favorite shows on Netflix or Hulu. Almost 72% of the viewers use a mobile phone to view video content.

Content Providers

Content providers work differently from standard cable subscriptions. Many advertising agencies do not even have enough opportunity to advertise on content providers’ networks. Apple TV and Amazon Prime are leading content providers, and you can also pay them for commercial-free viewing.  

We must point out that the quality of the content provided by these distributors’ hasn’t always been great, the reason why the growing list of “Continue Watching” shows keep expanding, because viewers are not fully engaged and stopped watching those shows to continue searching for the next great thing. 

Commercial Scheduling

People who watch any live telecast now have the option of recording the show and watching it later on; however, we still see social media users watch live shows on TV and share on their newsfeeds what is happening, providing an organic extension to the broadcast, reinforcing the importance to have hybrid campaigns of Traditional and Digital to reach consumers.

Let’s face it. Social Media talks about what they saw on TV, (Shows, News, Sports, etc.). Consumers do online searches based on products they saw on Traditional Media, even on good old fashion Billboards.

It is for that reason that we encourage our clients to implement hybrid approaches, (Broadcast/Digital), to efficiently reach consumers while helping them establish their brand. 

Media Multitasking

Today’s life is quite fast-paced, many people are forced to multitask. No one actually sits down and only watches television today. People are increasingly spending their time viewing their social media posts or are surfing the web in between. People that work spend time commuting to and from work providing a captive audience that can still be targeted with OOH and Radio. 

We continue to see success on behalf of our clients’ thanks in large part to their ability to market to consumers across a spectrum of media channels. We agnostically put our clients in front of viewers through intentionally placed TV, radio, email, and digital ads based on the specific market and demand high performance from all mediums in our mix. If you’d like a second set of eyes on your media buys or ad accounts, hit us up anytime.

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