Big Increase in Q1 Users & Earnings at Facebook
L.A. Digital Advertising Agency Last week, social media giant Facebook released its earnings from Q1, and many were surprised by what they heard. Inching ever-closer to hitting the lofty 2 billion user mark, Facebook grew by 17% year by year and increased its number of active daily users by 18% over
Is Instagram Worth Your Ad Dollars?
Seasoned Los Angeles Ad Agency Instagram—the hugely successful photo-sharing platform—announced in March that it had grown to more than a million advertisers; a surprise to many who had previously dismissed the app as nothing more than a marketplace for posting users’ latest photos of their dog or breakfast. According to Instagram,
The Why & How of Evaluating Your Marketing Performance
L.A. Marketing Firm Whether you are attempting to sell your business on TV, radio, digital, or multiple formats and channels, you need to be able to evaluate how effective your marketing strategy is. Unless you are in charge of your company’s marketing, you may be unsure how to go about determining
Marketing Your Business Online: The Fundamentals
Digital Ad Agency Los Angeles Do you have a digital marketing campaign already? Looking to expand your reach and increase your ROI? You need to know just where to invest your advertising dollars to grow your business effectively. If you don’t have a strategy in place to grow your existing digital marketing
Successfully Branding Your Website in 4 Steps
Los Angeles Ad Agency When designing their websites, many businesses fail to realize that in all likelihood, consumers will not be able to experience their product simply by visiting their site. Therefore, extreme care must be taken with each aspect of your website, especially in terms of communicating your reputation and message clearly
When to Pick Up the Phone vs. Writing an Email
Advertising Agency in L.A. Your business is built on good customer service, which means responding to client needs quickly and effectively. Although some prefer one means of contacting clients over another, there are certain times when it is better to pick up the phone rather than email a customer. Here are
Why Your Business Needs Email Marketing
Advertising Agency Los Angeles When it comes to marketing, you need to somehow balance your need to retain current or former clients while attracting new ones. Oftentimes, businesses find it difficult to decide which one to invest in more and how. Email marketing has cleared up this dilemma for many companies
How an In-Bound Marketing Strategy Helps Your Business
L.A. Advertising Agency What shape is your website in? If your site isn’t much more than a digital pamphlet with a contact or consultation page, you’re easily missing lead potential. The key to driving in leads online is having visitors to your site follow the conversion trail of your site, having
When Millenials Skipping YouTube Ads is a Good Thing
L.A. Advertising Agency Digital advertising is big business today, and will likely only increase in significance down the road, with the industry expected to top almost $100 billion in yearly revenue by 2021. One area of marked growth in ad revenue year to year continues to be YouTube where ads are
2017 Social Media Trends to Watch
L.A. Digital Ad Agency As the new year begins, businesses need to know what trends will come to dominate in 2017. While we are not professional prognosticators, the writing is on the wall when it comes to social media. 2016 saw a substantial increase in the number of people using social
