Marketing Your Business Online: The Fundamentals
Digital Ad Agency Los Angeles
Do you have a digital marketing campaign already? Looking to expand your reach and increase your ROI? You need to know just where to invest your advertising dollars to grow your business effectively.
If you don’t have a strategy in place to grow your existing digital marketing operation, it’s time to sit and consider what needs to be done. The following are some highly-important facets of online marketing you need to keep in mind.
Paid Search & Retargeting
Are you getting your ads in front of the consumers you want? You need to make sure you are investing in pay-per-click (or PPC): paid ads allow you to display your ad for people searching for whatever is most relevant to you, and at the time and day of your choosing. Paid search offers comprehensive metrics so you can track which ads are the most effective and when. In addition, PPC lets you set a campaign, choose a budget, and get you in front of consumers very quickly.
Working Retargeting into your PPC campaign will offer your ads to consumers who have previously visited your site, based on cookies stored on their browser. This can allow you to keep your brand in the minds of potential clients down the road.
Search Engine Optimization (SEO)
While paid search can begin bringing you traffic in the short term, you also need to be investing in building your brand for the long-haul. This includes focusing on SEO which helps your business gain visibility in online search results. The better your SEO, the higher you can be placed in Google, Yahoo, or Bing search results for the keywords you care about.
SEO only needs a fixed investment, and unlike PPC, does not charge you each time someone visits your website. SEO is a continual process, however, and requires a steady investment in time to create unique content and attract others to your site.
Engaging Online Content
Speaking of content, having original and relevant content on your site is how you build your brand’s identity, bring consumers to your website, facilitate leads down the conversion funnel, and bring informative material to your visitors. This is one of the most essential aspects of any SEO endeavor. Content can be shared with and by your followers via social media, which can help your organic rankings.
Content creation necessitates a considerable investment in energy and can take time to become effective but is indispensable for an internet marketing campaign.
Experimentation is the best means of developing an online marketing strategy that works for your unique business and who you are wanting to reach. If you are serious about taking on digital marketing, you need a Los Angeles digital advertising agency behind you who knows what it takes to be successful.