Brands Adjusting to Increase in Visual Communication
Ad Leverage Digital Marketing: Los Angeles-Based Advertising Agency The transformation of society and communication brought about by text messaging, including the prevalence of abbreviations (“LOL,” “OMG”), memes, and slang has been felt by brands looking to capture digital audience’s attention. Businesses are jumping on this trend, increasingly looking to ways of
SEO & Your Small Business
Does Your Small Business Need SEO? Trusted Los Angeles Advertising Agency If you own a small business, your marketing decisions can usually make or break your company’s future. You may be wondering if investing in Search Engine Optimization is worth the time and money. From the outset, it is a given that
Your Business Has a Facebook Page: Now What?
Premier Advertising Agency in Los Angeles Better than two-thirds of American adults have a Facebook profile page, which means your business has an opportunity to advertise to millions for free. Facebook is easy to use, allowing you to post stories that are relevant to you and the clientele you wish to
Are You Hurting Your Own Social Media Campaign?
L.A. Direct Response Agency You’re probably aware by now that you cannot do without social media to market yourself—great! But it’s not enough to simply post on Facebook or pay for Instagram ads: you need a comprehensive strategy. The alternative is to try and throw ads onto the web in hopes
Big Increase in Q1 Users & Earnings at Facebook
L.A. Digital Advertising Agency Last week, social media giant Facebook released its earnings from Q1, and many were surprised by what they heard. Inching ever-closer to hitting the lofty 2 billion user mark, Facebook grew by 17% year by year and increased its number of active daily users by 18% over
Is Instagram Worth Your Ad Dollars?
Seasoned Los Angeles Ad Agency Instagram—the hugely successful photo-sharing platform—announced in March that it had grown to more than a million advertisers; a surprise to many who had previously dismissed the app as nothing more than a marketplace for posting users’ latest photos of their dog or breakfast. According to Instagram,
The Why & How of Evaluating Your Marketing Performance
L.A. Marketing Firm Whether you are attempting to sell your business on TV, radio, digital, or multiple formats and channels, you need to be able to evaluate how effective your marketing strategy is. Unless you are in charge of your company’s marketing, you may be unsure how to go about determining
Marketing Your Business Online: The Fundamentals
Digital Ad Agency Los Angeles Do you have a digital marketing campaign already? Looking to expand your reach and increase your ROI? You need to know just where to invest your advertising dollars to grow your business effectively. If you don’t have a strategy in place to grow your existing digital marketing
Successfully Branding Your Website in 4 Steps
Los Angeles Ad Agency When designing their websites, many businesses fail to realize that in all likelihood, consumers will not be able to experience their product simply by visiting their site. Therefore, extreme care must be taken with each aspect of your website, especially in terms of communicating your reputation and message clearly
When to Pick Up the Phone vs. Writing an Email
Advertising Agency in L.A. Your business is built on good customer service, which means responding to client needs quickly and effectively. Although some prefer one means of contacting clients over another, there are certain times when it is better to pick up the phone rather than email a customer. Here are
