Looking Ahead: Big Marketing Trends of 2017
Digital Advertising Agency L.A. Now that we’ve looked back at what stood out in the world of advertising this past year, let’s take a look at the marketing trends most likely to be big in 2017. Augmented reality—Pokémon Go showed us early this year that there is a big market for
The 7 Successful Marketing Strategies of 2016
Los Angeles Advertising Agency With the year nearly at an end, it’s time to look back at the year that was, from a marketing perspective. Consumer trends and how they utilize technology largely dictate ad campaigns and marketing as a whole. Here are seven best online trends in marketing from 2016.
Why Your Business Needs TV Advertising
Direct Response Agency in Los Angeles TV remains the preeminent means by which the average person consumes media in spite of the dramatic growth in the use of internet devices. In fact, the average American spends more than four hours a day in front of a television, meaning those businesses with
Mobile Ad Revenue Explodes While Desktop Searches Sees First Decline
Los Angeles Advertising Agency The first half of 2016 saw a 19% increase in digital advertising revenue to $32.7 billion, according to the Interactive Advertising Bureau. Smartphone and tablet advertising grew from $8.2 billion in the first six months of 2015 to $15.5 billion in the same period for this year,
Tomorrow’s Jobs: Some Lost to Automation; Humans Remain in Digital Marketing
Ad Agency in Los Angeles While close to half of the jobs of today could be replaced by some form of automation within the next decade, a recent article in AdvertisingAge concludes digital advertising requires too much in the way of human insight and interaction to be at risk anytime soon. Below
Why Businesses Need Ad Agencies
Los Angeles Ad Agency Many would be surprised to learn that the majority of advertising firms are sustained by running small campaigns with local media, according to chron.com. No matter the size of a given business, an advertising agency can greatly enhance its reach and efficiency. Businesses are often drawn to ad
Choosing the Right Advertiser
Los Angeles Ad Agency How do you know which agency to trust with your business? The world of advertising would be nearly unrecognizable to those in the business a generation or more ago. Today, large and intimidating Madison Avenue marketing firms are almost nowhere to be found. Instead, ad agencies come in
What are Direct Response and Branding Advertising?
Direct Response Ad Agency L.A. While both are commonly used by advertising agencies, the average person is probably unaware of what direct response and branding advertising are. Both are efforts by a company to at some point bring in sales revenue. Direct response advertising is geared towards driving consumers to a
