Paid Search
Shopping Ads vs performance max: How to split the job
JohnDirector of Paid Search
Why product feed quality still drives shopping performance
JohnDirector of Paid Search
How to structure shopping campaigns for profit, not just revenue
JohnDirector of Paid Search
How to lower your cost per booked job from local services ads
JohnDirector of Paid Search
Why speed to lead still matters for local services ads
JohnDirector of Paid Search
How local services ads fit with Google Ads and SEO
JohnDirector of Paid Search
How to measure whether performance max is actually incremental
JohnDirector of Paid Search
The biggest performance max mistakes we see in lead gen accounts
JohnDirector of Paid Search
When performance max actually makes sense for lead generation
JohnDirector of Paid Search
YouTube Ads vs OTT vs paid social video: What each one does best
kimberly-barber
How to turn existing video into better YouTube Ad creative
CarlosDirector of Production
When YouTube Ads make sense for lead generation
JohnDirector of Paid Search
Display Ads vs paid social retargeting: How to split the job
JohnDirector of Paid Search
Why most remarketing campaigns stop too soon
JohnDirector of Paid Search
What display ads actually do in a performance funnel
JohnDirector of Paid Search
Google Ads vs Microsoft Ads for lead gen: Where Bing still wins
JohnDirector of Paid Search
How to find efficient search volume on Microsoft Ads without duplicating Google waste
JohnDirector of Paid Search
Is Microsoft Ads worth it for service businesses that already spend on Google?
JohnDirector of Paid Search
Google Ads vs LSAs vs performance max: How to allocate budget without guessing
JohnDirector of Paid Search
Why Google Ads cost per lead doesn’t tell the whole story
JohnDirector of Paid Search
How to structure Google Ads for service businesses that need real leads
JohnDirector of Paid Search