Paid Search Services
Shopping Ads vs performance max: How to split the job
April 7, 2025
JohnDirector of Paid Search
Paid SearchShopping Ads
Why product feed quality still drives shopping performance
April 4, 2025JohnDirector of Paid Search
Paid SearchShopping Ads
How to structure shopping campaigns for profit, not just revenue
April 1, 2025JohnDirector of Paid Search
Paid SearchShopping Ads
How to lower your cost per booked job from local services ads
March 29, 2025JohnDirector of Paid Search
Paid SearchLocal Services Ads
Why speed to lead still matters for local services ads
March 26, 2025JohnDirector of Paid Search
Paid SearchLocal Services Ads
How local services ads fit with Google Ads and SEO
March 23, 2025JohnDirector of Paid Search
Paid SearchLocal Services Ads
How to measure whether performance max is actually incremental
March 20, 2025JohnDirector of Paid Search
Paid SearchPerformance Max
The biggest performance max mistakes we see in lead gen accounts
March 17, 2025JohnDirector of Paid Search
Paid SearchPerformance Max
When performance max actually makes sense for lead generation
March 14, 2025JohnDirector of Paid Search
Paid SearchPerformance Max
YouTube Ads vs OTT vs paid social video: What each one does best
March 11, 2025kimberly-barber
Paid SearchYouTube Ads
How to turn existing video into better YouTube Ad creative
March 8, 2025
CarlosDirector of Production
Paid SearchYouTube Ads
When YouTube Ads make sense for lead generation
March 5, 2025JohnDirector of Paid Search
Paid SearchYouTube Ads
Display Ads vs paid social retargeting: How to split the job
March 2, 2025JohnDirector of Paid Search
Paid SearchDisplay Ads
Why most remarketing campaigns stop too soon
February 27, 2025JohnDirector of Paid Search
Paid SearchDisplay Ads
What display ads actually do in a performance funnel
February 24, 2025JohnDirector of Paid Search
Paid SearchDisplay Ads
Google Ads vs Microsoft Ads for lead gen: Where Bing still wins
February 21, 2025JohnDirector of Paid Search
Paid SearchBing Ads
How to find efficient search volume on Microsoft Ads without duplicating Google waste
February 18, 2025JohnDirector of Paid Search
Paid SearchBing Ads
Is Microsoft Ads worth it for service businesses that already spend on Google?
February 15, 2025JohnDirector of Paid Search
Paid SearchBing Ads
Google Ads vs LSAs vs performance max: How to allocate budget without guessing
February 12, 2025JohnDirector of Paid Search
Paid SearchGoogle Ads
Why Google Ads cost per lead doesn’t tell the whole story
February 9, 2025JohnDirector of Paid Search
Paid SearchGoogle Ads
How to structure Google Ads for service businesses that need real leads
February 6, 2025JohnDirector of Paid Search
Paid SearchGoogle Ads