Unlocking Potential: A/B Testing Landing Pages for Hyperefficient PPC Campaigns
Imagine being able to tailor your shop to each customer who walks through the door, adjusting the layout, products, and even ambiance according to their preferences. Sounds like a science fiction dream, right? But this is precisely what you can achieve with your online business by using targeted landing pages
The Rise of Instagram Threads and Decentralized Social Media: What You Need to Know
On July 6th, Meta released a standalone text based app with the headline: “Share ideas & trends with text” - Threads is a written alternative to the video/photo focused Facebook and Instagram. Boasting more than 30 million users signing up in one-day and 70 million by day two - that
Expert Prompts for the Local Service Industry: a ChatGPT Prompt Library for Business Owners
Prompt: Hey GPT, I need your help writing an introductory paragraph to use on a blog post that will provide helpful ChatGPT prompts to business owners specializing in the local service industry. The blog will include a list of helpful prompt starters, and the paragraph you are writing should outline
Pause Giant AI Experiments
Recently, I signed the “Pause Giant AI Experiments” petition, and I’d like to explain my reasons and encourage you to consider doing the same. As someone working with various AI startups, some of which use GPT-4, I’m genuinely excited about the future of large language models. At first, I was
Prompt Engineering For Humans – ChatGPT
Have you ever interacted with ChatGPT or any other LLM (Large Language Model) and received an unexpected or inaccurate response? Well, you're not alone. Complaints and concerns are abundant across the internet that LLMs can provide incorrect or even made-up information called “Hallucinations”. The problem is that LLMs have become so
Smart Bidding Is Really Speed x Signal Bidding
What is your take on Google’s Smart Bidding? It’s a make-or-break question we ask every Google Ads applicant and one that more and more clients are asking Agencies. The answer should be very much the same; it isn’t perfect, but it’s worth it (testing at least). To some, it’s a controversial
What’s the Difference Between Automation and Email Marketing?
When it comes to marketing, there are many different tasks to keep track of. Businesses in today’s busy world can certainly benefit from automation. Email marketing is one tool used to engage audiences but is not automation in and of itself. Here, we will look at email marketing defined and how
What Processes Should You Automate?
Automating your workflow is great for productivity, email marketing, and customer service. But how do you start? What is workflow automation and how do you apply it to more than email campaigns? We’ll explain everything below. What Is Workflow Automation? Workflow automation, by the most recognized definition, “…is the process of using
Workflow Automation Examples
Workflow automation has limitless possibilities. How you choose to use it depends on the unique attributes of your business and its individual goals. To review, workflow automation involves defining business rules to determine how manual tasks, data, or files are routed between people or systems. Simple or complex workflows can be
Ranking Factors: Google Local Service Ads
The #1 question we get about digital marketing for home services & professional services
