Bing Ads
Tap into Microsoft’s search network for lower CPCs and high-intent audiences that your competitors are ignoring.
Bing Ads solutions
Microsoft Search Network campaigns
We build tightly structured campaigns across Bing, Yahoo, and AOL search properties, capturing high-intent queries from the 100M+ unique searchers that never touch Google. Our keyword architecture mirrors proven search intent patterns while exploiting the 30-40% lower CPCs the Microsoft network consistently delivers.
LinkedIn profile audience targeting
We leverage Microsoft Advertising’s exclusive LinkedIn profile targeting to reach prospects by job title, company, and industry directly within search campaigns. This is the only search platform that lets you layer professional demographics onto keyword intent, and we use it to put your ads in front of decision-makers who actually book jobs.
Cross-device bid optimization
We analyze conversion patterns across desktop, tablet, and mobile within the Microsoft ecosystem and set device-level bid adjustments that maximize your cost-per-lead. Bing’s desktop-heavy user base skews toward higher-value commercial searches, and we capitalize on that with bid strategies built around your actual revenue data.
Import, refine, and diverge strategy
We import your top-performing Google Ads structures as a starting point, then aggressively diverge based on Bing-specific performance data. Separate match type strategies, different negative keyword sets, and Microsoft-native ad extensions ensure your Bing account is a standalone revenue driver, not a neglected mirror of Google.
Key areas we focus on
Every Bing Ads program is built around your market, your website, and how your customers search. These are the key areas where our expertise focuses.
Lower CPC arbitrage
We systematically identify keyword categories where Bing CPCs run 30-50% below Google for identical search intent. By reallocating budget toward these high-margin opportunities, we stretch your ad spend further and deliver more leads per dollar without sacrificing lead quality.
Audience network expansion
Beyond search, we deploy Microsoft Audience Network campaigns across MSN, Outlook.com, and premium publisher placements. These native-style ads reach your prospects during content consumption, adding a high-converting awareness layer that feeds your search funnel at a fraction of display costs.
Shopping and local inventory feeds
For service and product businesses, we build optimized Microsoft Shopping campaigns and local inventory feeds that surface your offerings directly in Bing search results. We manage feed quality, competitive pricing visibility, and merchant promotions to capture bottom-funnel buyers.
Demographic and in-market layering
We layer Microsoft’s in-market audiences, remarketing lists, and demographic bid adjustments to prioritize the searchers most likely to convert. Every bid modifier is tied to your CRM close-rate data so your budget flows toward the audience segments that actually generate revenue.
How we approach Bing Ads
Competitive gap analysis
We start by auditing your competitors’ Bing presence. Most advertisers either ignore Bing entirely or run lazy Google imports. We identify the exact keyword gaps and auction dynamics that create your biggest opportunities for market share at a lower cost.
Revenue-mapped campaign architecture
Every campaign and ad group maps to a specific service line or revenue category in your business. We align your Bing account structure to your CRM pipeline stages so we can trace every click to booked revenue and optimize based on what actually matters.
Conversion tracking and offline integration
We deploy Microsoft UET tags, set up enhanced conversions, and integrate offline conversion imports from your CRM. This closes the loop between ad clicks and closed deals, giving the algorithm and our team the real-world signal needed to bid intelligently.
Bi-weekly performance recalibration
Every two weeks we pull Bing performance against your revenue targets, adjust bids, refresh ad copy, and reallocate budget across campaigns. We treat your Bing account as a living system that needs constant recalibration, not a set-it-and-forget-it afterthought.
What success looks like
Successful Bing Ads programs often lead to:
FAQs
Bing Ads insights
Other Paid Search services
Display Ads
Visually compelling display campaigns across the Google Display Network and premium placements that build awareness and drive conversions.
Google Ads
Full-funnel Google Ads management from search and shopping to display and discovery . optimized for lead quality, not just clicks.
Local Service Ads
Google Guaranteed and Google Screened ads that put your business at the very top of search results with a pay-per-lead model. Only pay when customers contact you directly.
PMax
Performance Max campaigns that leverage Google’s AI to find your best customers across Search, Display, YouTube, Gmail, and Maps.
YouTube
Video advertising on the world’s second-largest search engine. Reach your audience with skippable, non-skippable, and bumper ad formats.
Ready to grow with Bing Ads?
If your business depends on bing ads, it’s time to work with experts who tie every campaign to real revenue.