YouTube
Video advertising on the world’s second-largest search engine. Reach your audience with skippable, non-skippable, and bumper ad formats.
YouTube solutions
TrueView in-stream campaigns
We build TrueView in-stream campaigns where you only pay when viewers watch 30 seconds or engage with your ad. We structure these campaigns around service-specific messaging, testing multiple video hooks and CTAs to identify which combinations drive the highest view-through rates and downstream conversions. This format gives you massive reach without paying for disengaged impressions.
Bumper ad frequency strategy
We deploy 6-second bumper ads as a high-frequency reinforcement layer that keeps your brand top-of-mind during the decision-making window. We sequence bumper ads alongside longer TrueView placements so prospects see your core message first, then get repeated short-form reminders that drive them to act. This one-two punch dramatically improves conversion rates over standalone campaigns.
Video action campaign architecture
We run Video Action Campaigns optimized for direct-response conversions like form fills, phone calls, and site visits. These campaigns extend beyond YouTube into Google video partner sites, and we structure them with dedicated asset groups, sitelink extensions, and lead form assets that let prospects convert without leaving the video experience.
YouTube audience targeting stack
We layer custom intent audiences built from your top-performing search keywords, in-market segments, customer match lists from your CRM, and remarketing audiences from your website visitors. This targeting stack ensures your video ads reach people actively researching your services, not just passive viewers, turning YouTube from an awareness channel into a lead generation engine.
Key areas we focus on
Every YouTube program is built around your market, your website, and how your customers search. These are the key areas where our expertise focuses.
Creative testing and iteration
We run structured video creative tests comparing different hooks, lengths, messaging angles, and calls to action. Our testing framework isolates individual variables so we know exactly what drives performance. Top-performing videos get scaled, underperformers get replaced, and we maintain a continuous pipeline of new concepts informed by audience response data.
Placement and content targeting
We use topic targeting, keyword targeting, and curated placement lists to control exactly which YouTube channels and videos your ads appear alongside. We exclude sensitive content categories, children’s content, and low-quality channels to protect your brand while concentrating impressions on content your ideal customers actually watch.
Sequential messaging funnels
We build video ad sequences that move prospects through a multi-step funnel: awareness videos introduce your brand, consideration videos showcase your differentiators, and action videos drive direct conversions. Each step targets viewers who engaged with the previous step, creating a structured path from first impression to booked appointment.
Connected TV and living room reach
We extend your YouTube campaigns to Connected TV inventory, reaching viewers on smart TVs and streaming devices where engagement is highest and ad skipping is lowest. CTV placements deliver a premium viewing experience for your brand while capturing an audience segment that traditional digital ads miss entirely.
How we approach YouTube
Video strategy and scripting support
We work with your team to develop video ad scripts that are built for YouTube performance, not TV production values. We focus on strong opening hooks that stop the scroll in the first 5 seconds, clear value propositions, and direct CTAs. If you have existing video assets, we re-edit them into YouTube-optimized cuts across multiple lengths.
Audience-first targeting build
Before a single dollar is spent, we build your complete audience targeting stack using CRM customer lists, website remarketing segments, custom intent audiences from search data, and competitor channel targeting. This ensures the algorithm has the strongest possible signal set from launch, eliminating the weeks of wasted spend that come from broad, untargeted video campaigns.
Conversion path optimization
We optimize every touchpoint between video view and conversion: landing pages are built for video traffic, lead forms are embedded directly in the ad experience, and call extensions are configured for mobile viewers. We track view-through conversions, engaged-view conversions, and direct conversions separately to understand the full revenue impact of your video spend.
Incrementality measurement
We use brand lift studies, geographic holdout tests, and cross-channel attribution analysis to measure whether YouTube is driving truly incremental results or just capturing demand that would have converted anyway. This ensures your video budget is generating net new revenue for your business, not overlapping with channels that were already working.
What success looks like
Successful YouTube programs often lead to:
FAQs
Other Paid Search services
Bing Ads
Tap into Microsoft’s search network for lower CPCs and high-intent audiences that your competitors are ignoring.
Display Ads
Visually compelling display campaigns across the Google Display Network and premium placements that build awareness and drive conversions.
Google Ads
Full-funnel Google Ads management from search and shopping to display and discovery . optimized for lead quality, not just clicks.
Local Service Ads
Google Guaranteed and Google Screened ads that put your business at the very top of search results with a pay-per-lead model. Only pay when customers contact you directly.
PMax
Performance Max campaigns that leverage Google’s AI to find your best customers across Search, Display, YouTube, Gmail, and Maps.
Ready to grow with YouTube?
If your business depends on youtube, it’s time to work with experts who tie every campaign to real revenue.