Smart Bidding Is Really Speed x Signal Bidding
What is your take on Google’s Smart Bidding? It’s a make-or-break question we ask every Google Ads applicant and one that more and more clients are asking Agencies. The answer should be very much the same; it isn’t perfect, but it’s worth it (testing at least). To some, it’s a controversial and even personal […]
What’s the Difference Between Automation and Email Marketing?
When it comes to marketing, there are many different tasks to keep track of. Businesses in today’s busy world can certainly benefit from automation. Email marketing is one tool used to engage audiences but is not automation in and of itself. Here, we will look at email marketing defined and how it differs from a […]
What Processes Should You Automate?
Automating your workflow is great for productivity, email marketing, and customer service. But how do you start? What is workflow automation and how do you apply it to more than email campaigns? We’ll explain everything below. What Is Workflow Automation? Workflow automation, by the most recognized definition, “…is the process of using rule-based logic to […]
Workflow Automation Examples
Workflow automation has limitless possibilities. How you choose to use it depends on the unique attributes of your business and its individual goals. To review, workflow automation involves defining business rules to determine how manual tasks, data, or files are routed between people or systems. Simple or complex workflows can be automated. When done properly, […]
Ranking Factors: Google Local Service Ads
The #1 question we get about digital marketing for home services & professional services… “How can I scale my LSA?”. LSA = Google’s Local Service Ads (Google Guarantee). Why? LSA has a 10-20x channel ROAS for almost every client we have. LSA of course uses a mix of factors when determining your rank: Your review score and […]
The Mobile Privacy Wars: Apple vs. Facebook
If you’ve been paying any attention to news out of Facebook or Apple lately, it’s very possible you’ve heard about the major privacy change Apple has instilled into all devices running iOS 14.5, the latest mobile update for all phones and tablets. (As of this writing, Apple had released iOS 14.5.1) For the uninitiated, in […]
When It Comes to Building Websites: DI-WHY Not to Do It on Your Own
Building your own website may seem like the cheapest and fastest option and the DIY approach can be quite tempting. There are so many programs that promise you can create a website in minutes and claim all the tools are there for your convenience. Drag and drop software are enticing but misleading. There’s a lot […]