OTT / Streaming
Connected TV and streaming ads on platforms like Hulu, Roku, and Amazon Fire TV that reach cord-cutters with precision targeting.
OTT / Streaming solutions
Platform strategy & inventory selection
We place your video ads across Hulu, Roku, Amazon Fire TV, Peacock, Paramount+, and other premium CTV environments based on where your target audience actually streams. Platform selection is driven by audience match rate and completion rate data, not platform sales pitches.
Programmatic CTV buying
We use demand-side platforms to bid on connected TV inventory in real time, targeting specific households based on demographics, purchase behavior, income level, and geographic location. Programmatic buying gives us the precision of digital with the impact of a full-screen, sound-on TV experience.
Audience targeting & segmentation
We build custom audience segments using first-party data from your CRM, third-party data providers, and platform-native targeting tools to ensure your ads reach the households most likely to become customers. Every impression goes to a qualified prospect, not a random viewer.
Creative adaptation & format optimization
We produce and adapt video creative in the formats and lengths each platform requires . 15-second and 30-second non-skippable pre-rolls, mid-rolls, and interactive overlays. Every asset is designed for the lean-back viewing environment where completion rates routinely exceed 95 percent.
Key areas we focus on
Every OTT / Streaming program is built around your market, your website, and how your customers search. These are the key areas where our expertise focuses.
Cord-cutter audience recovery
We reach the growing segment of consumers who have dropped traditional cable and satellite but still consume hours of video content daily through streaming platforms. OTT lets you recapture the audiences that linear TV can no longer deliver.
Household-level geo-targeting
We target specific zip codes, neighborhoods, and even individual households based on demographic and behavioral data, delivering your ads only to the geographic areas where your business operates and your best customers live.
Cross-device retargeting
We retarget viewers who have seen your OTT ads with follow-up display, social, and search ads on their phones, tablets, and laptops. This multi-touch approach moves prospects from awareness to action faster than any single-channel strategy.
Incremental reach measurement
We measure the unduplicated audience your OTT campaign reaches beyond your linear TV buy, proving exactly how many net-new households your streaming investment is putting in front of your brand for the first time.
How we approach OTT / Streaming
Audience definition & data onboarding
We start by mapping your ideal customer profile against available CTV targeting data, onboarding your CRM lists for household matching, and building lookalike segments to extend your reach to prospects who resemble your best existing customers.
Platform mix & budget allocation
We allocate your budget across platforms based on audience concentration, inventory quality, and cost-per-completed-view benchmarks. Premium platforms like Hulu get weighted for brand safety, while programmatic exchanges extend reach efficiently.
Campaign launch & frequency management
We set household frequency caps to prevent ad fatigue and ensure your budget reaches the widest qualified audience possible. Campaigns launch with A/B creative rotation to immediately begin testing which messages drive the strongest downstream response.
Attribution & revenue reporting
We track post-view website visits, search lifts, call volume increases, and CRM conversions tied to exposed households. Monthly reports show exactly how many leads and how much revenue your OTT investment generated, not just how many impressions it served.
What success looks like
Successful OTT / Streaming programs often lead to:
FAQs
Other Traditional Media services
Billboards
High-impact out-of-home advertising with strategic placement in high-traffic areas that keeps your brand visible 24/7.
Direct Mail
Targeted direct mail campaigns with personalized messaging that lands directly in your ideal customer’s mailbox.
Strategic print advertising in trade publications, local newspapers, and magazines that reaches targeted audiences in your market.
Radio
Targeted radio advertising across local and national stations that reaches commuters and listeners with high-frequency messaging.
TV
Broadcast and cable television advertising that reaches mass audiences with compelling creative that drives brand awareness and leads.
Ready to grow with OTT / Streaming?
If your business depends on ott / streaming, it’s time to work with experts who tie every campaign to real revenue.