Ad Leverage is a full-service traditional + digital agency that defies the paradigm that agencies are either focused on branding or direct response. At Ad Leverage, we build campaigns with your objectives and persona in tact while leveraging our vast internal resources including a full in-house content and video production department at our clients’ disposal.
It is no secret that consumer viewing habits have shifted and are more segmented than ever. This shift necessitates a more dynamic approach to capturing these eyeballs. From watching cable TV, streaming Netflix, or checking out your favorite Youtube videos, audiences are consuming hours of viewable media daily. TV advertising offers flexible pricing and reaches hundreds of thousands of consumers simultaneously.
Radio advertising reaches audiences near and far. Over 90 percent of consumers listen to the radio regularly while in their cars on their commute to work. Radio advertising has proven to be cost-effective and economical. The combination of reaching the masses and relatively inexpensive cost structures make radio advertising an integral aspect of many successful campaigns.
Though a wide-held misconception exists that print is dead, we have numerous agency clients running successful print campaigns that would wholeheartedly disagree with that statement. Print advertising can be very effective and engaging, when properly executed. Newspaper, magazine, catalog, trade and many forms of direct mail can all be effective forms of engendering response. While the population increasingly consumes media via “new” technology, 80 percent of households still get some form of media in print.
Billboards, print ads, and direct mail have consistently and effectively reached consumers for years. Research shows audiences trust in traditional media, which has been established over decades. With more than 20 hours per week spent commuting to and from work, millions of impressions are captured from outdoor billboards, public transportation, posters, digital billboards and more.
With years of executing TV and radio campaigns, Ad Leverage has earned the reputation of providing the best ROI in the industry. Our creative concepts and ideas are what set us apart from the competition. Our industry leading expertise can drive leads and generate phone calls to your business each day with strong calls to action. Start getting amazing results and be remembered today by your potential clients/customers!