Lou Petracci

As Chief Revenue Officer at Ad Leverage, Lou Petracci brings over a decade of experience helping home service brands grow revenue through a powerful blend of performance marketing, brand strategy, and creative execution.

Lou specializes in scaling businesses in the HVAC, plumbing, and electrical space by combining data-driven insights with bold, effective creative. His deep background in branding ensures clients don’t just generate leads—they build lasting market presence.

With proven success across direct response, Spanish-language media, and multi-channel campaigns, Lou is relentless in driving measurable growth. He’s a trusted strategic partner to some of the fastest-growing service companies in the country.

Outside the office, Lou is a dedicated dad, youth sports coach, and passionate advocate for leadership through marketing innovation.

CHIEF REVENUE OFFICER

Trusting them has been a pivotal decision for my business. 

“I've seen firsthand the transformation in our advertising efforts since partnering with Ad Leverage. They manage our advertising spectrum, everything from TV and PPC to billboards and email marketing. Initially, managing ads in-house, I sought a professional agency to maximize our investment. Ad Leverage dramatically improved our returns, offering expertise across all marketing fronts. Their holistic approach and strategic insights have been invaluable. To other business owners, I recommend consulting Ad Leverage for their challenges; their dedicated team significantly boosts success. Trusting them has been a pivotal decision for my business.”

Mesa Garage Doors CEO, Dwight Esnard

Together, we grew over 40 million last year alone.

“Ad Leverage handles our full-service marketing, media buying, out-of-home, radio, paid search, and organic and paid social. What separated Ad Leverage from the beginning was their attention to detail that other agencies kept missing. We have been with them for 5 years now, and they have consistently provided excellent customer service, outstanding customer experience, and unwavering attention to detail. Together, we grew over 40 million last year alone; no one can handle a fast-moving growth rate of that caliber like Ad Leverage.”

Nexgen CEO, Ismael Valdez

Amazing!

“Working with Ad Leverage for the second time has been nothing short of amazing! From SEO to PPC, and even Radio and TV media buying, plus direct mail - their services have significantly elevated since our last collaboration. Their weekly video calls ensure excellent communication, keeping me in the loop and constantly brainstorming creative ways to meet and exceed our monthly lead volume goals. What truly sets Ad Leverage apart is their never-say-die attitude. They've never once suggested that our targets are unattainable due to market conditions. Instead, they push me to explore new strategies and achieve greater results. Their excitement and drive to hit our goals are infectious and highly motivating. If you're looking for a marketing partner that genuinely cares about your success and goes above and beyond to ensure your goals are met, Ad Leverage is the team you want by your side.Their remarkable improvement since our last engagement is a testament to their commitment to excellence and continuous growth. Highly recommended!”

Express CMO, Chloe Davis

Truly Cares

“I love working with these guys! The owner, Andrew, truly cares for his clients and staff. Everyone I've worked with at Ad Leverage has ALWAYS given me the time of day when I have an idea or something to ask. AND shoutout to my awesome Account Manager!”

Stephen A.

Perfomance

“Ad Leverage has been our go-to for all of our advertising since 2019 when we started to switch all channels to them. We have never had the responsiveness, performance, or general ideas about our marketing in a good fashion as Ad Leverage provides us.” 

Travis S.

Ad Leverage has completely changed the way I approach marketing.

Their weekly meetings are efficient and focused—I get to stay in approval mode while they come to the table with a full marketing strategy already dialed in. This allows me to spend more time leading my business and less time micromanaging marketing.

What really sets Ad Leverage apart is how they actively monitor my capacity board across all service lines and shifts. They shift and reallocate my marketing budget based on real-time needs to make sure our board stays full. It’s proactive and performance-driven.

Unlike most digital-only agencies I looked into, Ad Leverage brings a full-funnel approach that includes TV, radio, and billboard advertising. That traditional + digital blend has helped us hit markets in ways other agencies couldn’t.

Their Nsight platform and app are also game-changers. I can log in anytime to see exactly where our dollars are going and what kind of return we’re getting from each platform.

If you’re looking for a true partner who brings strategy, flexibility, and full visibility to your marketing—Ad Leverage is it.

Tyler Heath

Seasoned Experts on Every Platform

No rookies, only proven professionals managing your campaigns.

Weekly Strategy Sessions

Including budget reallocations and detailed performance recaps to keep you informed and optimized.

Full Campaign Data Transparency

Integrated with media platforms and enriched with ServiceTitan data for deeper insights.

Comprehensive Service Offering

From creative development to full-scale production, we’ve got you covered.

A Single, Trusted Partner Focused on Your Growth

Committed to helping you hit and exceed your revenue goals.

Advanced Technology for Precise Tracking

Monitoring all campaign data in real time to ensure maximum efficiency.

Custom Tools Designed to Boost Revenue

Increasing results while reducing the need for manual oversight.

Weekly Strategy Meetings:

Reviewing 7 day Capacity Reporting, Creative Ideas, Competitive Research, Strategic Budget Reallocation Recommendations, and Ongoing Campaign Performance by Platform.

Weekly Recap and Budget Overview:

Every week, the Account Director will provide a formal recap via email. This recap will include:

• An overview of key insights and action items from the week.
• Detailed budget allocations across platforms.
• A breakdown of Return on Ad Spend (ROAS) by platform to ensure transparency and alignment with performance goals.

Inclusion of Subject Matter Experts (SMEs):

To provide deeper insights and address any specialized areas that require attention.

Quarterly Performance Recap:

• A high-level overview of the past quarter’s performance.
• Platform-specific insights and recommendations.
• Budget utilization and ROAS analysis.