At Ad Leverage, our aim is to dramatically increase consumer awareness of your company and get them to respond quickly. While our Los Angeles advertising agency excels at generating exposure for our clients on TV, radio, and the internet, we don’t neglect any facet of the market. Rather, we utilize what is known as direct marketing to get you in front of potential clients by way of mailers and fliers.
This type of advertising is perfect for businesses who don’t yet have the robust budgets to spend on a TV spot and who might not have much in the way of any brand recognition. Consumers are sent fliers or emails featuring your business advertising a promotion and asking them to respond with a particular reply card or clicking a link in an email. This allows us to easily track the effectiveness of each aspect of the overall ad campaign.
Because a direct marketing campaign is so targeted, you are able to personalize your message, and the format allows us to experiment to find the most effective message to attract more consumers.
As a highly-experienced Los Angeles ad agency, Ad Leverage has the materials needed to build a successful direct marketing campaign. Known in the industry as sales collateral, these are any physical or intangible means of helping prospective clients through the buying process.
Sales collateral can include many things such as:
Providing potential clients and sales reps with value-added content, we can substantially increase the chances of converting a visitor into a customer since the visitor already has a good idea as to your business’ mission and the sales rep can take on the role of a reliable advisor.
With Ad Leverage handling your media and advertising, you can trust that your brand is reaching the right people in an effort to get them to email you, pickup the phone, or visit your store location. We are focused on generating real revenue today. Give us a call to see what we can do to hit your business goals.
Discuss your advertising needs with us today—(805) 230-9100!