Ad Leverage × Mail Shark. Dean’s Home Services
Does direct mailStill
work?
See how Ad Leverage’s strategic approach to direct mail, executed through our enterprise partnership with Mail Shark, helped Dean’s Home Services drive more revenue, book more jobs, and create greater value from its customer relationships.
See the results
Results
at a glance
Revenue in Q1 2026 vs. $19K in Q1 2025
Increase in revenue from Q1 2025 to Q1 2026
Jobs booked in Q1-Q2 2026 vs. 88 in Q1-Q2 2025
Increase in campaign spend, paired with significant revenue growth
Revenue generated in Q2 2026
June 2026:
Highest revenue.
Lowest spend.
Revenue generated in June alone
Revenue-to-spend ratio
June generated the highest monthly revenue of Q1-Q2 2026 despite having the lowest monthly campaign spend of the period. Highest revenue, lowest spend.
The opportunity
Getting more
from direct mail.
Dean’s Home Services had an opportunity to get more value from direct mail by applying a more strategic approach to how the channel was used.
Ad Leverage identified the opportunity to pair compelling offers, engaging creative, strategic targeting, and consistent outreach with the right execution partner.
The goal was to build a direct mail program around Dean’s broader growth objectives: driving measurable action, generating booked jobs, and creating more value from customer relationships over time.
The Ad Leverage advantage
The right message. The right audience. Best-in-class execution.
Ad Leverage brings direct mail into a broader performance marketing strategy, using business objectives, customer insights, campaign performance, and attribution data to inform how the channel is deployed.
Through our enterprise partnership with Mail Shark, we pair that strategic oversight with specialized direct mail execution. This gives our clients access to the capabilities of a leading direct mail provider without separating the channel from their larger marketing strategy.
Ad Leverage drives the strategy. Mail Shark powers the execution. For Dean’s Home Services, that approach centered on four key elements:
Compelling offers
Creating reasons for customers to take action.
Engaging creative
Messaging and creative designed to stand out, communicate value, and drive response.
Strategic targeting
Reaching the right audiences based on the campaign’s objectives and growth opportunities.
Consistent outreach
Building sustained visibility and repeated opportunities for customers to engage, book and return.
Direct mail execution
Strategy meets
specialized fulfillment.
Mail Shark brought the strategy to life through specialized direct mail execution and fulfillment, creating a seamless connection between strategy and delivery.
The results
More revenue.
More booked jobs.
More customer value.
No projections, no modeling. Every figure on this board is pulled straight from the campaign’s recorded performance for Dean’s Home Services.
Q1 revenue, year over year
One client. One year. Transformative results through strategic direct mail.
Six months of booked jobs
Nearly six times as many booked jobs in Q1–Q2 2026 as in all of 2025.
June 2026: The month that proves the model
The highest monthly revenue in Q1-Q2 2026 came during the lowest month of campaign spend.
The value doesn’t
have to end with the
first job.
For home service businesses, the value of acquiring a customer extends far beyond a single service call. A strategic direct mail program creates opportunities to stay connected with customers after the initial job, remain top of mind when another need arises, and encourage repeat business over time.
By combining compelling offers with consistent, strategically timed outreach, Ad Leverage helps businesses think beyond the immediate conversion and toward the long term value of the customer relationship.
Direct mail can work. The strategy makes the difference.
See what happens when direct mail becomes part of a smarter, measurable growth strategy.
Talk to
today.