Home Solutions leads come from an aggregator that connects homeowners with service providers across major home improvement categories. The platform collects consumer project requests through its own web properties and partner sites, then distributes those leads to contractors based on service type and geography.
If you are comparing aggregator channels, Home Solutions sits in a crowded field alongside Modernize, Networx, and similar platforms. The lead generation model is fundamentally the same: consumer fills out a form, lead gets sold to one or more contractors. What varies is lead quality, exclusivity, cost, and how responsive the platform is when things go wrong.
We have managed Home Solutions leads across roofing, windows, siding, HVAC, and solar verticals. The channel can produce solid returns, but only under specific conditions.
How Home Solutions fits in an aggregator strategy
Home Solutions is a lead aggregator, not a consumer-facing marketplace. Most homeowners who submit a project request through Home Solutions do not know that is the platform they used. They clicked an ad, landed on a landing page, filled out a form, and expected to hear from a contractor. That lack of brand awareness has implications for lead quality and consumer expectations.
The platform typically sells leads on either a shared or exclusive basis. Shared leads go to multiple contractors. Exclusive leads go to one. The pricing reflects this distinction, and the ROI math changes dramatically between the two models.
Shared vs. exclusive leads
| Factor | Shared Leads | Exclusive Leads |
|---|---|---|
| Cost per lead | $20-60 | $50-150+ |
| Competitors per lead | 3-5 | 0 |
| Required speed to lead | Under 60 seconds | Under 5 minutes |
| Typical close rate | 5-15% | 15-30% |
| Best for | High-volume teams with fast follow-up | Smaller teams wanting quality over quantity |
If you are running shared leads, speed is everything. The first contractor to make contact wins the majority of jobs. If you cannot consistently respond within 60 seconds, shared aggregator leads from any platform will underperform.
Lead quality: what we see in practice
Home Solutions leads range from high-intent project requests to barely-interested form fills. The quality distribution depends on where the consumer originated (organic search vs. paid ad vs. partner site) and how much qualifying information was collected on the intake form.
Quality signals we track:
- Project specificity. Does the lead include details about scope, timeline, and budget? Leads with specific project descriptions close at 2-3x the rate of leads that only list a service category.
- Contact accuracy. Are the phone number and email valid? We typically see 10-20% of aggregator leads have disconnected numbers or fake email addresses.
- Geographic accuracy. Is the homeowner actually in your service area? Out-of-area leads should be disputed immediately.
- Recency. When was the form filled out? Aggregator leads that sit in a queue before being delivered lose value rapidly. A lead that is 24 hours old converts at roughly half the rate of one that is 5 minutes old.
Quality audit framework
| Quality Indicator | Green | Yellow | Red |
|---|---|---|---|
| Valid contact info | 85%+ | 70-85% | Below 70% |
| In-service-area | 90%+ | 80-90% | Below 80% |
| Project details provided | 60%+ | 40-60% | Below 40% |
| Lead delivered within 5 min | 90%+ | 70-90% | Below 70% |
If your Home Solutions leads are consistently in the red zone across multiple indicators, the issue may be the platform’s traffic sources rather than your operations. That is a conversation to have with your rep, backed by data.
Measuring Home Solutions ROI the right way
The metric that matters is Home Solutions cost per booked job. Everything else is a supporting signal. Here is how to calculate it and what benchmarks to target.
Step 1: Track every lead to disposition. Tag each Home Solutions lead in your CRM with an outcome: booked, quoted but lost, no contact made, unqualified, junk. If you cannot do this, fix your tracking before evaluating the platform.
Step 2: Calculate cost per booked job. Total monthly Home Solutions spend divided by total booked jobs from Home Solutions leads. Include all costs: lead fees, any platform fees, and the labor cost of working the leads.
Step 3: Compare against your other channels. Line up Home Solutions cost per booked job against Google Ads, LSA, Angi, Yelp, and any other active channels. The channel with the lowest cost per booked job at acceptable volume gets more budget. The channel with the highest cost per booked job gets scrutinized or cut.
Benchmark targets by vertical:
- Roofing: Cost per booked job under $400 on average tickets of $8,000-15,000
- Windows/Siding: Cost per booked job under $300 on average tickets of $5,000-12,000
- HVAC Replacement: Cost per booked job under $250 on average tickets of $4,000-10,000
- Solar: Cost per booked job under $500 on average tickets of $15,000-30,000
If your numbers are significantly above these ranges, the channel is either a poor fit or your follow-up process needs work.
Operational playbook for aggregator leads
Home Solutions leads require the same operational discipline as any shared-lead channel. The margin for error is thin because you are competing against multiple contractors for the same homeowner.
The five habits that drive Home Solutions ROI:
- Respond within 60 seconds for shared leads. Set up instant notifications. Route leads to a dedicated intake team. Automate an initial text message that fires the moment a lead arrives.
- Call at least five times in the first 48 hours. Most contractors call once and move on. A structured follow-up cadence of five to seven attempts over 48 hours increases contact rates by 40-70%.
- Qualify on the first call. Do not just introduce yourself. Ask about project scope, timeline, budget range, and decision process. If the lead is not a fit, disqualify fast and move to the next one.
- Log every outcome. Your CRM should capture the result of every lead: booked, lost (and why), unreachable, unqualified. This data is the foundation of every optimization decision.
- Review and dispute weekly. Pull your Home Solutions leads weekly. Identify any that were out of area, had invalid contact info, or were clearly unqualified. Submit credit requests within the contractual window.
How Ad Leverage evaluates Home Solutions accounts
We audit aggregator accounts by pulling 60-90 days of lead data and mapping every lead to a revenue outcome. For Home Solutions specifically, we focus on three things: lead delivery speed (how quickly leads reach your team after the form is submitted), contact accuracy (what percentage of leads have valid phone numbers), and close rate by lead type (shared vs. exclusive).
That audit produces a clear verdict. Either Home Solutions leads are generating booked jobs at a competitive cost, or they are not. We do not guess. We do not assume. We measure, compare, and recommend based on what the data says.
Frequently asked questions
Are Home Solutions leads shared or exclusive?
Home Solutions offers both shared and exclusive leads depending on your agreement and the categories you are purchasing. Shared leads cost less but go to multiple contractors. Exclusive leads cost more but only go to you. We recommend testing exclusive leads first to establish a baseline close rate before moving to shared leads.
What is a good close rate on Home Solutions leads?
For shared leads, 8-15% is a solid range for mid-to-high-ticket home improvement services. For exclusive leads, target 20-30%. Below those ranges, investigate your speed to lead and phone performance before blaming the platform.
How do Home Solutions leads compare to Modernize or Networx?
All three are aggregator platforms with similar lead generation models. The differences come down to lead volume in your specific market, pricing, and contract terms. We recommend running a 60-90 day tracked test on any new aggregator before committing annual budget. Compare cost per booked job, not cost per lead.
How do I cancel or pause Home Solutions leads?
Review your contract for cancellation terms and notice periods. Most aggregator agreements require 30 days written notice. Before canceling, ensure you have at least 60 days of tracked data. Some businesses shut down profitable channels prematurely because they were not tracking accurately.
Get an honest assessment of your aggregator performance
If you are running Home Solutions leads alongside other channels but cannot compare cost per booked job across all of them, you are making budget decisions in the dark. Talk to a Directory Strategist and we will build the tracking, run the audit, and tell you exactly which channels deserve more budget and which need to go.
References
- HubSpot. "Sales Follow-Up Statistics: Why Persistence Wins." HubSpot Research.
- Google. "Multi-Channel Attribution for Local Service Businesses." Think with Google.
- SEMrush. "Lead Generation Benchmarks by Industry: Cost Per Lead and Conversion Rates." SEMrush Blog.
