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Author: Madeline Simpson

  /  Articles posted by Madeline Simpson

When it comes to marketing, there are many different tasks to keep track of. Businesses in today’s busy world can certainly benefit from automation. Email marketing is one tool used to engage audiences but is not automation in and of itself. Here, we will look at email marketing defined and how

Automating your workflow is great for productivity, email marketing, and customer service. But how do you start? What is workflow automation and how do you apply it to more than email campaigns? We’ll explain everything below. What Is Workflow Automation? Workflow automation, by the most recognized definition, “…is the process of using

Workflow automation has limitless possibilities. How you choose to use it depends on the unique attributes of your business and its individual goals. To review, workflow automation involves defining business rules to determine how manual tasks, data, or files are routed between people or systems. Simple or complex workflows can be

Responding to leads promptly and efficiently is important for making a profit and growing your business. Jaymes Oldroyd, Ph.D., CEO of InsideSales.com and visiting research fellow at M.I.T., compiled three years of data with an analysis of 15,000 unique leads and 100,000 call attempts. Published in Harvard Business Review, the

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