Why Your Business Needs Reputation Management
In today’s online marketplace, businesses cannot get by without some form of digital engagement with consumers—especially with those who have had a negative experience with their service or product. Your website is meant to be much more than an online fixed brochure, which means interaction with the public is key
Why Is Content Strategy So Important?
The Internet and social media have facilitated an environment in which getting your message to the right people at the right time is critical, yet challenging. Studies have proven the amount of content posted online continues to increase in volume and pace. At the same time, the average attention span
How to Gain Followers on Social Media
Social media is where most businesses live and die—more likes, shares, and follows can mean catapulting in organic rankings. It's a big popularity contest, and the more popular your social sites are, the more consumers will come to visit your website. How to go about increasing your popularity? Here are
When It Comes to Building Websites: DI-WHY Not to Do It on Your Own
Building your own website may seem like the cheapest and fastest option and the DIY approach can be quite tempting. There are so many programs that promise you can create a website in minutes and claim all the tools are there for your convenience. Drag and drop software are enticing
Brands Adjusting to Increase in Visual Communication
Ad Leverage Digital Marketing: Los Angeles-Based Advertising Agency The transformation of society and communication brought about by text messaging, including the prevalence of abbreviations (“LOL,” “OMG”), memes, and slang has been felt by brands looking to capture digital audience’s attention. Businesses are jumping on this trend, increasingly looking to ways of
SEO & Your Small Business
Does Your Small Business Need SEO? Trusted Los Angeles Advertising Agency If you own a small business, your marketing decisions can usually make or break your company’s future. You may be wondering if investing in Search Engine Optimization is worth the time and money. From the outset, it is a given that
Your Business Has a Facebook Page: Now What?
Premier Advertising Agency in Los Angeles Better than two-thirds of American adults have a Facebook profile page, which means your business has an opportunity to advertise to millions for free. Facebook is easy to use, allowing you to post stories that are relevant to you and the clientele you wish to
Are You Hurting Your Own Social Media Campaign?
L.A. Direct Response Agency You’re probably aware by now that you cannot do without social media to market yourself—great! But it’s not enough to simply post on Facebook or pay for Instagram ads: you need a comprehensive strategy. The alternative is to try and throw ads onto the web in hopes
Big Increase in Q1 Users & Earnings at Facebook
L.A. Digital Advertising Agency Last week, social media giant Facebook released its earnings from Q1, and many were surprised by what they heard. Inching ever-closer to hitting the lofty 2 billion user mark, Facebook grew by 17% year by year and increased its number of active daily users by 18% over
Is Instagram Worth Your Ad Dollars?
Seasoned Los Angeles Ad Agency Instagram—the hugely successful photo-sharing platform—announced in March that it had grown to more than a million advertisers; a surprise to many who had previously dismissed the app as nothing more than a marketplace for posting users’ latest photos of their dog or breakfast. According to Instagram,
