The Convergence of Old and New Media
The question everyone is asking, “Is Traditional Media really dead?” Do these stats make you want to hit the panic button? Don’t [...]
The Power of the Right Brand Ambassador/Influencer
A brand ambassador is a powerful part of any marketing campaign. Many successful brands have used brand ambassadors and influencers, both of whom [...]
Why An Effective Inbound Call Strategy Is Important
Effective customer service depends on how well your call center provides support and fields requests and complaints. Customers will stick with your brand [...]
How to Optimize Youtube Videos
Table of Contents 1 How Do I Optimize Youtube Videos for SEO 1.1 Keyword Research 2 How to Add Keywords to Your Youtube [...]
Why You Need to Optimize Videos for Youtube Search
A strong presence on YouTube is one of your greatest assets. After all, the video-sharing website is the world’s second largest search engine, [...]
New Google Features and Announcements
Digital marketers and web designers have long been accustomed to how changes in Google affect their strategies. The search engine’s algorithms and features [...]
Why Is Content Strategy So Important?
The Internet and social media have facilitated an environment in which getting your message to the right people at the right time is [...]
How Big Data Impacts Your Consumer Strategy
Vast volumes of structured and unstructured data flow through the computer networks of every business. This data includes information on consumers and their [...]
Cross-Cultural Marketing — Everything You Need to Know
We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to [...]
How to Make Your Website Mobile Friendly
Near the start of 2014, mobile access to the Internet surpassed the number from desktop computers. People navigate through your website to learn [...]