3 Questions to Ask Before Running Paid Social Ads

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Paid advertising is one of the most significant aspects of a successfully run online business today. These advertising campaigns are run through the most frequently used channels of social media including Facebook and Instagram. In fact, social media has grown exponentially in recent years, offering great opportunities for businesses to generate leads.

It all started in 2005 when Facebook first introduced paid advertising in its news feed. Since then it became trendy and the idea was taken up by all social media platforms including Snapchat, Twitter, Instagram, Pinterest, and YouTube.

For businesses, paid advertising is crucial to build brand awareness, improve website traffic, develop leads, increase conversions, and draw people towards business location. However, a good advertising campaign is more than just a catchy headline with an interesting image, it needs to be carried out strategically. But before you start your paid advertising campaign through social media platforms, make the most of it by asking yourself these three important questions.

What is my target audience?

An advertising campaign cannot be a fruitful endeavor for your business unless you determine the target audience. Understanding your audience is one of the most crucial steps of running a successful paid advertising. If a paid ad campaign fails to reach the right consumers, it has failed in its purpose. So make sure you show your business ads on the right platform so that it can be seen by those most likely to buy from you. To define your right audience, ask yourself who your competition is, who your ideal customers are, and what solutions does your brand provide them.

Which platform is right?

As you determine the target audience, it will be easier to choose the right social media platform. Every platform of social media as well as the audience it attracts is different. For instance, if you want to target the audience between the ages of 25 to 35 years, Facebook should be the first choice. Similarly, if you want to target business professionals, then LinkedIn may be a better fit. Also, do consider the ROI offered by different platforms so your ad campaign can prove to be viable. It should be pointed out that you always have the option to go with multiple channels at once.

How much should be spent for a paid social ad campaign?

The best part about using a social media platform is that these platforms are relatively cost-effective. They offer relatively low costs for paid advertising when compared to other traditional advertising platforms. Hence, you don’t need to set aside a large portion of your overall marketing budget for these ad campaigns. For instance, if you use Twitter for your paid ad campaign, your cost will range from around 50 cents to just 10 dollars. But the amount will vary depending on your targeted audience and the type of ad campaign you wish to run. You need to test your paid ads to determine what objectives are best for your budget as well as your audience.

If you have yet to venture into the social media advertising space, you need to have an experienced advertising team behind you to create an ad campaign tailored to the audience you want to attract, designed to maximize your return on investment.  Ad Leverage has considerable experience in the Los Angeles market, with a wealth of experience in multiple verticals. 

Give us a call to learn how we can develop a meaningful and effective advertising strategy: (805) 230-9100!


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