Website Audits and Why You Shouldn’t Be Paying for One
Many SEO companies charge for website audits. Why should you pay if you’re not sure anything’s wrong in the first place? Granted, an SEO audit can tell you a lot of things, but Ad Leverage doesn’t charge you a dime for a full website analysis. We also tell you why you’re not getting the expected […]
How to Make Your Website Mobile Friendly
Near the start of 2014, mobile access to the Internet surpassed the number from desktop computers. People navigate through your website to learn more about your company, make purchases, get in contact with you and so much more. Therefore, your website must be mobile-friendly and visible to all users, regardless of the platform or browser […]
How to Gain Followers on Social Media
Social media is where most businesses live and die—more likes, shares, and follows can mean catapulting in organic rankings. It’s a big popularity contest, and the more popular your social sites are, the more consumers will come to visit your website. How to go about increasing your popularity? Here are some steps to take. […]
Cross-Cultural Marketing — Everything You Need to Know
We live in a multicultural and multimedia society, which means not only must marketers consider the type of media consumers are using to receive brand messages, but also who they are. Multicultural populations are growing quickly and represent the fastest-growing segments of consumers. Cross-cultural marketing involves advertising to people in specific cultures as well as […]
How Big Data Impacts Your Consumer Strategy
Vast volumes of structured and unstructured data flow through the computer networks of every business. This data includes information on consumers and their behavior, the products they buy, and how they interact with your business. All this information, which flows non-stop, is called big data. Tracking everything is crucial for running your business and creating […]
How to Optimize Youtube Videos
Table of Contents 1 How Do I Optimize Youtube Videos for SEO 1.1 Keyword Research 2 How to Add Keywords to Your Youtube Video 2.1 Name Your Video File 2.2 Create a Keyword Based Title 2.3 Optimize Your Youtube Video Description 2.4 Use Keyword-Based Tags 2.5 Optimize Your Transcript 2.6 Add a Strong Call to […]
Why You Need to Optimize Videos for Youtube Search
A strong presence on YouTube is one of your greatest assets. After all, the video-sharing website is the world’s second largest search engine, after Google. There are billions of views per day, and that’s not just folks entertaining themselves with funny animal videos. People are there learning about various products and services, making purchasing decisions, […]
How a TV Commercial is Made
How are TV Commercials Made? Los Angeles Advertising Agency From an early age, most people are familiar with TV commercials. Many are unaware however of how most businesses pay for a typical 30-second spot or what goes into making a commercial that successfully “sells” a company and its product. If your business is looking to advertise […]